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Boutique
The Urban Attic
A boutique urban hotel turned personalization into a competitive advantage, using guest data to increase satisfaction and direct repeat bookings.
The challenge
The Urban Attic struggled with inconsistent guest communication, limited profiling, and low direct retention in a crowded city market.
Our solution
We automated guest segmentation, tailored offers based on stay preferences, and connected front-desk, marketing, and guest messaging for a seamless boutique experience.
Results
Guest satisfaction surged, return rates improved dramatically, and direct bookings became the primary growth engine.
What this meant for the property
- 85% NPS improvement
- 28% more repeat bookings
- Personalized stays at scale for boutique guests